This time last year, I waxed lyrical about the opening of a new store in London. The brainchild of the founders of Cos and H&M, the critics lauded the Scandinavian style of & Other Stories. I looked at their website and may have even drooled slightly. Throughout the year, there were many times that I thought I’d make it across the Irish Sea so that I could look at it first-hand. But life just kept getting in the way, and so finally, finally, en route to my bloggers lunch (polite word for what was actually an outrageous 10 hours of Prosecco quaffing) I made it!
So there I was, standing on Regent St, credit card in my hot little hand and practically quivering with excitement …
And it’s beautiful! It’s a really beautiful shop. The type of store where you imagine the models in those perfect Ikea catalogue apartments would shop. It’s all blonde wood, glass shelving, chrome fittings with a real feeling of air and space – impressive to find in a London store.
There are many, many accessories … bags, scarves, shoes. I loved these shoes, truly loved them. Such a gorgeous colour
Cute bags ...
Loving their ballet flats
Jewellery to please most people, although very little bling here. Keep thinking Scandinavian!
But what about the clothes, I hear you ask. Well, in short, I didn’t buy anything! Nothing, nada, rien, zip! I did look. In fact I searched the rails. I had seen this relaxed peplum top on their site and thought I might try it. But I couldn’t find the plain cream version, the patterned version didn’t appeal and quite honestly, I wasn't convinced on the quality of the fabric.
This sweatshirt, or medallion button top as it's called, was cute, but I’m not really a sweatshirt kinda’ gal, so I reckoned I’d only be buying it for the sake of actually purchasing something from the store. Hugely proud of that sensible moment!
I stopped for a moment at this herringbone top … but then I saw the floppy bow on the neckline, so that was swiftly returned to the rail. Possibly cute if you have a short pixie crop or a high swinging pony tail. I have neither
This blouse with slit detail, I had high hopes for … but as my photo shows, it was completely see-through. Utterly useless for concealing either psoriasis plaques or any evidence of a less than perfectly toned physique! So disappointing, as I loved the shape. Why, oh why, (familiar rant) do so many shops insist on using such cheap fabric?
So, maybe I just wasn’t in the mental shopping zone … or perhaps it was just a bad day. But I finally left empty handed and feeling just a tad let down. I didn’t even try anything on, but that was partially because the queue at the fitting rooms was so long that I couldn’t bear to wait.
& Other Stories now delivers to Ireland and there are rumours that they may be opening on Grafton Street in Dublin later this year. Perhaps a return visit at a more leisurely pace will change my mind. So, have you ever been to the store? And if so, what did you think and more importantly, did you buy?