Monday, 10 March 2014

I finally made it ... & Other Stories


This time last year, I waxed lyrical about the opening of a new store in London.  The brainchild of the founders of Cos and H&M, the critics lauded the Scandinavian style of & Other Stories.  I looked at their website and may have even drooled slightly.  Throughout the year, there were many times that I thought I’d make it across the Irish Sea so that I could look at it first-hand.  But life just kept getting in the way, and so finally, finally, en route to my bloggers lunch (polite word for what was actually an outrageous 10 hours of Prosecco quaffing) I made it!

So there I was, standing on Regent St, credit card in my hot little hand and practically quivering with excitement …


And it’s beautiful!  It’s a really beautiful shop.  The type of store where you imagine the models in those perfect Ikea catalogue apartments would shop.   It’s all blonde wood, glass shelving, chrome fittings with a real feeling of air and space – impressive to find in a London store.



 

There are many, many accessories … bags, scarves, shoes.  I loved these shoes, truly loved them.  Such a gorgeous colour


Cute bags ...


 
Loving their ballet flats


Jewellery to please most people, although very little bling here.  Keep thinking Scandinavian!



But what about the clothes, I hear you ask.  Well, in short, I didn’t buy anything!  Nothing, nada, rien, zip!  I did look.  In fact I searched the rails.  I had seen this relaxed peplum top on their site and thought I might try it.  But I couldn’t find the plain cream version,  the patterned version didn’t appeal and quite honestly, I wasn't convinced on the quality of the fabric.



 
This sweatshirt, or medallion button top as it's called, was cute, but I’m not really a sweatshirt kinda’ gal, so I reckoned I’d only be buying it for the sake of actually purchasing something from the store.  Hugely proud of that sensible moment!



 I stopped for a moment at this herringbone top … but then I saw the floppy bow on the neckline, so that was swiftly returned to the rail.   Possibly cute if you have a short pixie crop or a high swinging pony tail.  I have neither



This blouse with slit detail, I had high hopes for … but as my photo shows, it was completely see-through. Utterly useless for concealing either psoriasis plaques or any evidence of a less than perfectly toned physique!  So disappointing, as I loved the shape.  Why, oh why, (familiar rant) do so many shops insist on using such cheap fabric?


So, maybe I just wasn’t in the mental shopping zone … or perhaps it was just a bad day.  But I finally left empty handed and feeling just a tad let down.  I didn’t even try anything on, but that was partially because the queue at the fitting rooms was so long that I couldn’t bear to wait.

& Other Stories now delivers to Ireland and there are rumours that they may be opening on Grafton Street in Dublin later this year.  Perhaps a return visit at a more leisurely pace will change my mind.  So, have you ever been to the store?  And if so, what did you think and more importantly, did you buy?

14 comments:

  1. I sneaked a visit on the Friday when I arrived in London. And ... I didn't buy anything either though it was good to see a lot of things first hand. I had a try on of a couple of pairs of shoes (no changing rooms required) but like you - nothing grabbed me and maybe because I wasn't really in the shopping mood like you. That kind of shop always takes a bit of time and effort and I had neither on the Friday :o(

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    1. Yes, I was exactly the same I think had I not been running off to lunch with you guys, I may have braved the line at the fitting rooms and tried a few things on, Although having said that, nothing really jumped out at me

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  2. I must say I have never been tempted and I have never seen the shop first hand. So disappointing when you have such high hopes. x

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    1. It was a bit. I think I hoped it would be a bit more like Cos

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  3. It certainly certainly is a beautifully merchandised store! I first came across it when Sue identified a gorgeous top when I was looking for something for a do just before Christmas! The top looked gorgeous online but didn't live up to expectations in store as it was very structured fabric.....online it looked more fluid :0(
    I would love to visit the store again for a good old mooch as it is a shoppers paradise! x

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    1. The shop really is beautifully laid out. I'd certainly like a return visit when I've more time. Hoping it the Dublin rumours are true :)

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  4. Some GREAT pieces here Helen - I would be like a kid in a sweetie shop!!!

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  5. It definitely is a shop (like Cos) to spend time trying on and trying on, I see things on the website and think they are gorgeous then when I pop in and see them I not so impressed I think you have nailed it with fabric quality some items are good but most pretty cheap fabric. Having said that I have seen the most beautiful pair of leopard print heels in there that I have to investigate! Xxx

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    1. You're probably right ... I need to give it more time. I certainly wouldn't disregard the store and to be fair, although some of the fabrics were disappointing, there's far worse to be found in Zara

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  6. I think you need to go back Helen, start again and all that. It's rubbish isn't it when you build something up in your own mind and then it doesn't meet expectations xx

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    1. Oh, I'll definitely return at some stage, that's for sure!

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  7. Gosh, like a spa treatment going into that store, I would be seriously seriously tempted by those shoes! brand?

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    1. I think everythihg is own brand. & Other Stories. I'm not sure if they deliver to the US, but worth checking their site.

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